is the art of making your website highly ranked in search engine listings. This is achieved by providing important and relevant information on your site in regards to key terms used in your business sector.
The two main components in any successful SEO strategy are:
- Keywords (for relevance)
- Links to your site (for importance)
Think of the search engines as a big election. All the websites in the world are candidates. The relevant information on your website is your campaign. The links to your website are votes. The more votes (links) a candidate (website) has, the more important it is, and the higher its ranking.
Search engines send out ‘robots’ or ‘spiders’ to analyze your website. They look at the words you’ve used to figure out what you do. This tells them when to display your site in their search results. Keywords are the first thing you need to think about when you start your SEO journey.
Figure out what words your customers are looking for at search engines. These words are known as keywords. The idea is to frequently use these keywords in the copy of your website and in the HTML code behind the page. As a rule of thumb, the more frequently you use these keywords, the more relevant you’ll be considered by the search engines, and the more likely you are to appear in searches for those words.
Links to your site tell the search engines how important your site is. They assume that if it’s important enough for a lot of other sites to link to, it’s important enough for them to display at the top of the rankings.
Links to your site (“backlinks” or “inbound links”) are the single most important factor in ranking. The more links you have to your site from other sites, the better your ranking.
If you have a lot of the right keywords, used in real sentences, distributed realistically throughout your site, and a lot of links from other relevant sites, you stand a good chance of being ranked highly.
Please contact us if you would like additional help or training on how to optimize your site. Commercial clients may want to avail themselves of our in-house SEO services.